The firm filed a class action lawsuit in Alameda County Superior Court against 24 Hour Fitness USA on behalf of three individuals who were sold “all club” memberships that do not in actuality allow them to use all clubs in the 24 Hour Fitness chain. The complaint alleges that in an effort to increase memberships, 24 Hour Fitness has engaged in a practice of re-branding existing clubs and building new facilities under the name “Sport,” “Super Sport” and “Ultra Sport,” among others – only to inform existing “all club” members that they needed to upgrade their memberships in order to use the “new” clubs. Plaintiffs contend that such practices constitute a breach of contract and violate various consumer protection laws.